Fidgeting. For some, it’s a habit. For others, it’s a necessity. Jason Burns, the founder of Fidgetland, understands this better than most. Driven by his own experiences with ADHD, he created a line of discreet fidget toys designed to help those struggling with focus, anxiety, and other conditions. But the real story of Fidgetland’s growth? It begins with a splash in the Shark Tank.

This super pillar hub explores Fidgetland’s journey after securing a deal with Barbara Corcoran, diving deep into how the company leveraged the exposure and investment to expand its product line, forge crucial partnerships, and ultimately, make a bigger impact on the lives of those who need it most. Let’s get fidgeting!

From Shark Tank to School Partnerships: The Big Picture

Fidgetland’s appearance on Season 9, Episode 3 of Shark Tank was a game-changer. Jason’s pitch, seeking $50,000 for 10% equity, resonated with the Sharks. Ultimately, Barbara Corcoran, connecting with the brand’s mission due to her own family’s experiences with learning disabilities, offered $50,000 for 20% equity. Jason accepted, and the rest, as they say, is history.

But what exactly happened after that handshake? Fidgetland experienced a surge in sales, moving 20,000 units in the first month alone! More importantly, the company used this momentum to innovate and grow.

Diversifying the Fidget: Product Line Expansion

One of the most significant changes post-Shark Tank was the expansion of Fidgetland’s product line. Initially focused on a smaller core offering, the company now boasts 14 different fidget styles, catering to a wider range of preferences and needs. This commitment to variety is reflected in their expanding catalog which now includes DIY kits, apparel, and even jewelry.

Imagine a fidget that perfectly matches your personal style or allows you to customize it yourself. This is the kind of personalization Fidgetland is bringing to the table. The company’s product prices, ranging from $8 to $19, make them accessible to a broad customer base.

Beyond the Individual: Fidgetland’s Impact on Schools and Communities

While direct-to-consumer sales are undoubtedly important, Fidgetland has also strategically pursued partnerships with schools and colleges. These partnerships allow Fidgetland to reach students who may benefit from fidget toys in the classroom, creating a more inclusive and supportive learning environment.

This focus on education and accessibility reveals the heart of Fidgetland’s mission: to empower individuals and create positive change within communities. Jason Burns’ open discussion of his own ADHD struggles adds a layer of authenticity to the brand that resonates deeply with customers.

While initial reports suggested a yearly revenue of $7 million, more recent estimates place annual revenue closer to $1 million. While there may be a decrease in recent reports, the overall indication is that the company maintains consistent sales year over year.

The Fidgetland Advantage: Staying True to the Mission

Whether the company’s revenue is closer to $1 million or $7 million, one thing is clear: Fidgetland has remained committed to its core mission. This dedication, combined with effective management changes and Jason Burns’ willingness to share his personal story, has been crucial to the company’s success.

Rather than focusing on short-term gains, Fidgetland has prioritized building a brand based on authenticity, empathy, and a genuine desire to help others. And that, perhaps, is the greatest success of all.

Fidgetland’s journey continues, driven by a passion for innovation and a commitment to its community. As the company explores new product lines and expands its partnerships, its impact on the lives of those who fidget – and those who understand them – will only continue to grow.